Where are we going?

<aside> 👀 Your brand vision

Your north star. Everything you do should be focused towards achieving this

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<aside> 💼 Your mission

What you do that is getting you towards your vision

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<aside> 🏆 Your 2025 goal

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How are we going to get there?

<aside> 🗺️ What are your key projects and actions for the year?

The ones that are getting you towards your 2025 goals. Remember to add a reason why you’re taking these actions

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<aside> 🔥 How are we measuring our progress?

KPI’s, targets etc

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Review, and plan the next quarter

Your audience

<aside> 💑 Who are you working with right now?

Your current clients. You might want to link them to your avatars

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What percentage are your ideal clients? Why are or are they not your ideal clients?

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<aside> 💬 Who are your leads right now?

Your potential clients. Again, you might want to link them to your avatars

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What percentage are your ideal leads? Why are or are they not your ideal clients?

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<aside> 🔍 How did they find you?

Where you’re connecting with your audience: is it working?

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<aside> 🧲 Who do you want focus on attracting in the next quarter?

Your potential clients. Again, you might want to link them to your avatars

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Your marketing channels

<aside> 📣 How do you feel about your channels right now?

Website

Linkedin

Networking

Email marketing

Internal processes

Instagram

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<aside> 🏆 What are your marketing goals this quarter?

i.e. Increase leads from X customer type by 25%

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